WenDIY

Brand Identity & Product Photography

April 2024

Brand logo, visual identity, and product photography for an independent craft artist based out of Hudson Valley, New York. Key aspects of the identity are to be expressly fun, practical, modern, and product forward.

Product Photography

Photography was directed towards highlighting the texture, materials, and precise patterning of the different crafts. Colors were chosen to invoke the spirit of the outdoor springtime craft fairs that the artist had frequented alongside other vendors (avoiding frequent use of any colors like white to stray from sterility), and lighting and shadows emulated that of direct sunlight on a clear day. I captured all photography for the brand at my home in Brooklyn.

Logo Design

Inital Mockups

Color Scheme Testing

Final Logo Lockup

Print Materials

Price tags

Print materials & templates were created as part of the artist's standard table setup for local craft fairs, allowing the artist to rapidly and easily craft and print branded materials based on their available inventory.